Marketing a Car Wash

If you have a competitive market and everyone is at the same price, what is going to make a customer loyal to your establishment?  What value do you offer to the customer to entice them spend their money with you, rather than the competition.  In the car wash business, you have a few options for marketing a car wash for differentiation:

·         Convenience - location close to the customers route, ease of access to the wash, good equipment

·         Quality - nicer/fancier/cleaner location

·         Price - being the cheapest location can bring in more traffic, but often a losing strategy as the competition can quickly copy and bring down revenues for everyone.

Customer satisfaction is known to create customer loyalty.  As you know, there are a lot of things at a carwash that can cause customers to be dissatisfied other than price; poor wash quality, pit odor, poor vacuum suction, dirty parking lot, lack of product selection (one size doesn’t fit all), poor customer service, waiting lines, dark dingy looking tunnel, not getting what they paid for, etc.  Focus on making the experience positive and the customer comes back.